Unlock Your True Potential with the Iron Forge's Exclusive Failure Forward One-on-One Coaching

Join thousands of others who have transformed their lives through our personalized coaching program

Next Step: Fill Out My Short Application To Give You The Plan Suited For Your Budget & Goal




Here's What You Can Expect:

  • You Will Be Assigned A Personal Coach who will build you a 100% custom tailored training program designed to accommodate your goals, lifestyle, limitations, equipment, and schedule.
  • You Will Be Armed With A 100% Done For You Nutrition Blueprint built around your food preferences, schedule, time constraints, and lifestyle.
  • Your Program Will Be Accessible & Meticulously Tracked inside of my JH Fit Training custom mobile app which allows your coach to track, observe, and optimize your training regimen.
  • Every Week, You & Your Coach Will Conduct A One On One Check in to adjust your program based on the data from your programming, how you feel, and the results you see.
  • You Will Have Daily Access To Your Coach for accountability, questions, and feedback on anything pertaining to the mindset, nutrition, and training program created for you.
  • Access to a private community of over 500 men who use this coaching to elevate their mindset, physique, and stay accountable.

  • BONUS #1: All coaching clients attain lifetime membership to The Iron Forge - a unique group coaching platform that includes weekly group calls will me, thousands of hours of training content, and a private website where you can access everything.
  • BONUS #2: Receive a 20% off lifetime discount for all JH Brand merchandise, apparel, and supplements.

Are You Struggling with Confidence, Energy, and Commitment to Your Health Goals?

Take Back Control Of Your Life In 3 Easy Steps.

1 - Fill Out The Application & Schedule Your Call

Complete the application. Book your strategy call with us.

2 - Build & Implement your Custom Tailored Plan

Collaborate with our team to craft your personalized plan. Execute it together.

3 - Build Sustainble Habits & Reclaim Your Confidence

Develop long-lasting habits. Regain your confidence in the process.

Achieve Your Dream Body While Maximizing Your Time and Energy

Unlock the full potential of your body and mind with our proven one-on-one coaching experience.

The Iron Forge's Failure Forward coaching program is tailored to fit into your busy lifestyle and work around your priorities.

We focus on building lasting habits and teaching you the skills you need to maintain your progress for life.

Our team of dedicated coaches will be with you every step of the way, providing support, guidance, and accountability.

  • 100% Customized Training and Nutrition Plans Build For Your Unique Lifestyle & Goals

  • Ongoing Support and Accountability From Your Coach 24 whenever you need it.

  • Proven Strategies for Lasting Results that consider your life's priorities. No more following a cookie cutter routine built by someone who doesn't understand your life.

  • Lifetime Access To Programs, Nutrition Plans, Coaching Support, and Accountability In Our Community.

Meet Josh Holyfield, the founder of The Iron Forge

Josh has experienced the struggles many men face today

He's been obese, unmotivated, and undisciplined, and this led to the breakdown of his marriage and family life.

It wasn't until he realized the importance of mastering the foundational skills of being a competent and capable man that he was able to turn his life around and become the leader his family deserved.

Since starting The Iron Forge in 2019, Josh and his team have helped over 50,000 men reclaim their confidence, get in the best shape of their lives, save their marriages, improve their relationships with their children, and become better employees or business owners.

With expertise in custom workout, nutrition, and mindset protocols, The Iron Forge's group coaching is designed to help men build the foundational skills necessary to lead their families as role models.

Evan Hunt,
Small Business Owner, Client

"Failure forward coaching has been the single best financial investment I have ever made for myself.

It single handedly established the baseline of my fitness and lifting capability and created a long list of sustainable habits that I have implemented into my everyday life."

What Iron Forge Brothers Are Saying...

Tyler Morgan

Tim Chaney

Diron Hitt

Damien Moore

Quinten Lindsley

Eric Schultz

Do Any Of These Men Sound Like You?

Cameron was fighting for his life... Struggling with depression and addiction

He always struggled with commitment. Whether it was marriage, job or working out. Always looking for something better. 

He used to enjoy powerlifting and competed, but was in a bad car wreck while training for the World’s Bench Press competition. The injuries he suffered set him back and made him feel like he would never get to where he was again. 

After the accident, he struggled with a deep depression, drug use and alcoholism. 

Not much later, his lifestyle led to an infection in the intestines and was eventually given a cancer diagnosis. 

After fighting for his life in chemotherapy for six months, he felt at his lowest. Disgusted with himself, he decided to make a change. 

Eventually he reached out to me where he's been able to create a sustainable program that works for his injuries, lifestyle, and has helped him to finally beat the depression and addiction. 

He's been clean from drugs for over 6 years, alcohol free for over a year and in remission from cancer for almost 3 years.

David had better things to do than waste time in the gym...

He used my job and lifestyle as an excuse not to make his health a priority. His beer drinking and eating habits were out of control and had been for several years. 

Eventually, he had enough, he was tired of being tired and sick of looking in the mirror and no longer seeing the man that he once was. 

So, he decided to commit to the change. Not just for himself, but for his family. He had the mentality that nothing was going to stop him from making the change he needed. 

He almost completely quit drinking, turned his diet around, and his life took a 180-degree turn.

He learned the mindset to use food as a tool, stayed consistent in the gym, and managed to lose 80lbs in 14 months. 

Most importantly, he has also changed his outlook on the world as well, being much more positive about everything and having the right mindset has fueled his progress as much as dieting and the gym. 

Bill works on the road as a long haul truck driver...

His biggest challenges were creating consistency in his schedule, especially when trying to balance time with his family while also making his health a priority. 

He used to rely heavily on on-the-go fast food or gas station food.

Using our coaching, we were able to help him create a nutritional protocol that involved easy to prepare, convenient, but healthy foods that he could eat on the road. 

We also structured a training protocol that involved working out in the gym on days he could go, but integrated exercises he could do on the road.

Over 12 weeks, Bill experienced a complete body transformation, lost 20 pounds of body fat and gained a significant amount of muscle and strength.

Are You Ready to Take the First Step Towards a New You?

I'll be honest with you, this coaching experience is not for everyone and my goal is to work with men who are truly ready to make a life long commitment to making their personal development and growth a priority.

If you're serious about getting the help you need and you're ready to get started, tap the bottom at the bottom of the page to fill out a short application to ensure the coaching is a good fit for the both of us.

Since space is limited, we only accept a certain number of applications each month and they are granted at a first come first serve basis.

So, if you're serious about making this change for yourself and you want to stop wasting your time with other coaches or programs out there that make promises they can't keep, tap the link below.

If approved, you'll be given the opportunity to schedule a call with me or someone from my team to give you a better understand of exactly how this coaching experience will look and feel for you.

If not approved, you'll be automatically be brought to a plan or program that I believe is better suited for the goals you have.

Frequently Asked Questions

Have questions about the Failure Forward Growth Program? Check out our frequently asked questions for more information about the time commitment, required equipment, and fitness level needed to participate.

How long is the coaching program?

The primary coaching program is a 12-week experience. However, we also offer ongoing support and coaching options for those who wish to continue their journey with us.

What if I have a busy schedule?

Our program is designed to fit into your existing routine, and we work around your priorities and obligations to ensure your success.

Do I need any special equipment or access to a gym?

While having access to a gym can be beneficial, it's not a requirement for our coaching program. Our coaches can design workouts that utilize bodyweight exercises, resistance bands, or minimal equipment, making it possible to train at home or outdoors.

Is this program suitable for beginners?

Absolutely! Our coaching program is designed to cater to individuals of all fitness levels, from beginners to advanced. Our coaches will work with you to create a plan that is appropriate for your experience and capabilities, ensuring a safe and effective progression.

Can I join the program if I have a pre-existing medical condition or injury?

Yes, our coaching program is designed to be adaptable to individuals with various health conditions or injuries. Our team will work with you to create a customized plan that takes your specific circumstances into account. However, we always recommend consulting with your healthcare professional before starting any new fitness program.

How often will I be in contact with my coach?

The frequency of communication with your coach will depend on your chosen coaching package. However, all our clients can expect regular check-ins, progress updates, and support from their coach throughout the program. But you can expect direct contact at a minimum of three times per week with a checkin at the end of every week.

Can I continue working with my coach after the 12-week program?

Yes, you can choose to continue working with your coach after completing the initial 12-week program. We offer ongoing support and coaching options to help you maintain your progress and continue working towards your fitness goals.

What is the refund policy for the coaching program?

Our primary goal is to ensure our clients are satisfied with their coaching experience. We offer a 30-day money-back guarantee, provided that the client complies with the coaching protocol, including check-ins, nutrition, and training. If you have followed the program as instructed and are not happy with the results, please contact our support team within this timeframe to discuss your concerns and request a refund if necessary.

How much does the program cost?

The cost of the program varies based on each individual's needs, preferences, and experience level. During your initial call with our team, we will assess your goals, desired level of involvement from your coach, and your current fitness abilities. This will allow us to provide you with a personalized coaching package that suits your unique requirements, ensuring you receive the best value for your investment.

Tyler Morgan,
Type II Diabetic

"There are a lot of gimmicks out there. This is not one of them. This is raw, this is real, these are passionate people who say what they mean and mean what they say. There is no doubt about that. So give it a go. It will be worth every second, every dime, every penny, every rep. It will be worth your go."

This Isn't Just A Workout Program. This Will Transform Your Entire LIfe.

What Makes This Coaching Different?

Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life. 

They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle. 

With this coaching experience, no program or nutrition plan is alike, because no client is alike. 

Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible. 

Without the shortcuts, gimmicks. or bullshit.

Meet Your Head Coach

Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.

He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since. 

Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce. 

After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.

After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time. 

"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.

A relentless focus and drive to achieve nothing less than greatness."

"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.

A relentless focus and drive to achieve nothing less than greatness."

This Program Revolves Around Three Main Pillars

More times than not, your mindset is the number one thing holding you back. Focus on aligning your mindset and mentality with your goals. Removing any sense of doubt or uncertainty, ensuring that you're starting each day with a concise plan for achieving success in your career, relationships, and fitness. 
 Learn how to use food as a fuel to increase your performance in every aspect of your life. You will learn how to use food as a tool to help you sustain your energy levels throughout the day, feeling full and satisfied while burning body fat around the clock. Nutrition is about finding the foods that work best for your body to maximize your mental and physical performance.
No more going into the gym without a plan or idea of what you should be doing. You will be armed with a daily blueprint that is structured to ensure you're working to look the way you want without having to sacrifice the time you look forward to most with your family and loved ones while having the energy to be the best version of yourself during the times it matters most. 
- Evan Hunt

The Failure Forward Growth Program

After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men. 

Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over. 

For life. 

Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term. 

With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year. 

Without needing to count on a trainer or another coach to help you continue on your journey.

That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.

  • ​Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
  • ​Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle. 
  • Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.

Featured Meals

Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want. 

Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like. 

By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.

Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...

Don works as a high school football and wrestling coach and is a dedicated father and husband. 

After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth. 

Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day. 

"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life. 

It's saved every aspect of my life. Mentally, Physically, and Emotionally."

Here's What He Has To Say...

Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men who have one thing in common.

A relentless focus and drive to achieve nothing less than greatness.

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